A Fresh Sip

Our mission is to shift the narrative around indulgence and celebrate life’s special moments in the freshest ways. We aim to make navigating the "low" and "no" alcohol beverage space easy without compromising fun, sophistication or experience.

We are a team of ex tech entrepreneurs, consultants, TEDx & global speakers, and brand experts who had to cut back on drinking alcohol for health reasons over the last decade.

As former startup founders and tech entrepreneurs we saw the trends highlighting an uptick in zero-proof and low ABV beverages and decided to build a platform & community highlighting this growing space while building our own zero-proof botanical spirit.