Birchbox

Birchbox was founded in 2010 to redefine the way consumers discover and shop for beauty and grooming. The company quickly grew from an exciting idea to a business that has materially shaped the beauty industry: we’ve activated an enormous group of underserved, untapped consumers, awakening their relationship with beauty and grooming by making the experience relevant, easy and fun. Our innovation isn’t the simple concept of delivering a box of samples — it’s understanding that although not everyone is passionate about beauty and grooming, everyone still deserves to have a great experience finding, trying and buying it.