Birdie

Birdie is a pioneer in social innovation. Our vision is to build a society in which we all age with confidence. With a rapidly growing ageing population, overcrowded care homes and social care services under water, we’re facing a social crisis. We’re on a mission to reinvent care so that older generations can live longer, healthier and happier in their own homes, surrounded by their families and their communities. We use digital products, cutting-edge home connected devices and machine learning to empower the care community to deliver better, preventative care.
Launched in 2017, Birdie is a team of socially motivated care, health, product and tech entrepreneurs. We’ve secured £8.5m in funding to accelerate our growth in the UK and expand into Europe. In 2019, we were nominated one of the top 10 UK startups to watch and we regularly feature in the press.
We are building the organisation of the future that will not only improve the lives of millions of older adults but also of our team members, our communities and will protect the environment. We demonstrate our values in everything we do and we are recognized for that: we were elected as the SME with the best culture in the UK.