Black Swan Data

In a world turbo-charged by social media, the old world of traditional consumer research is no longer enough. Where there’s slow and pre-emptive questionnaires and surveys, now there’s continuous big data, algorithms and machine learning. For some, it’s unknown territory. For Black Swan Data, it’s unprecedented possibilities.

Black Swan Data is revolutionising consumer research through Social Prediction™. Using the most sophisticated data science and AI techniques, we unlock the full potential of social data to understand and predict consumer behaviour more accurately and further ahead than anyone else. It’s how we turn game-changing insights into a competitive advantage for global giants like PepsiCo, McDonald’s, Unilever, Mondelez and Danone.

We’re fast movers. Since 2011, we’ve spread our wings across the UK, Hungary, USA and South Africa. Today our team of 260 Swans (and counting) includes data scientists, developers, insights consultants, analysts, designers, engineers and marketeers.

But first, we’re entrepreneurs and champions of change who thrive on moving fast and breaking new ground. And our work is getting us noticed. In 2015 we were awarded the Sunday Times #1 Fastest Growing Start-Up. In 2016 we were named the UK’s Fastest Growing Exporter. And in both 2017 and 2018 we ranked high in the Financial Times 1000 Europe’s Fastest Growing Companies.