Responsible for both Dadi Cinema’s program optimization (member acquisition, engagement and retention) and the modeling, analysis and reporting of Key Performance Indicators (KPIs) for our loyalty programme. 

JOB RESPONSIBILITY

·      Focus on member’s acquisitions, conversions, and retentions.

·      Plan and execute acquisition campaigns for targeted customer segments.

·      Work with internal and external stakeholders to ensure flawless campaign execution as well as deliver targeted and effective communications to Dadi Cinema’s customers.

·      Actively involved in Customer Lifecycle Management to enhance propositions of the loyalty programme and increase customer activity.

·      Monitor customer level activity and propose initiatives to increase retention and reactivate lapsed customers.

·      Plan, develop and execute CRM strategies to drive customers’ retention and loyalty.

·      Perform data analytics and leverage on customer insights to review campaign efforts and better drive business KPIs.

·      Engage and manage external partnerships to maintain and develop offers for Dadi Cinema’s customers.

·      Responsible for all loyalty marketing and CRM collaterals related to direct communications with customers.

·      Accountable for day to day operations of the loyalty and CRM program including but not limited to:

o  Focal point between I.T. for technical related issues

o  Managing the rollout of loyalty and CRM related system enhancements where applicable

·      Plan and manage budgets and timelines for loyalty marketing campaigns.

·      Provide support onsite at events.

·      Execute any other duties as and when required by Management or immediate superior. 

JOB REQUIREMENT

·      Diploma/Degree in Marketing or equivalent, with at least 3-5 years of experience in loyalty & engagement or partnership programme. 

·      Strong verbal and written skills.

·      Strong communications and interpersonal skills, managing both internal and external stakeholders/partners.

·      Creative and organized with a meticulous eye for detail.

·      Proficient with figures and analysis of data.

·      Proven track record of project management skills, delivering projects within deadlines and budgets.

·      Critical and analytical thinking is a must.

·      A team player who can multi-task and work well under pressure.

·      Knowledge of Google Analytics is an advantage.