Mack Weldon

Like most guys, we just want wardrobe decisions to be easy. But somewhere along the way, things got complicated. Nothing seemed to fit quite right, or it started falling apart immediately. There were somehow way too many options . . . or none. Whenever we found something we liked, we knew it would be gone the next time we looked. So, we decided to fix that. We started with socks and underwear because we liked the challenge of creating things that could make your day better, every single day. Since then, we’ve gone on to innovate on other everyday pieces that didn’t meet the modern guy’s standards for quality, performance, design, and comfort. Today, we make men’s basics, elevated by technical innovation.