Pocus

We’re on a mission to equip product-led sales teams with the data, insights, and automations they need to close bigger deals faster.

Growth for today’s highest performing SaaS business is no longer sales-led, but driven by a self-serve, product-led motion. In this new world, companies have an abundance of data about their customers - including firmographic data (industry, geography, company size, title) and product usage data (who signed up, how many teammates they invited, what features are used, who the product champions are). But, this data lives in multiple different places - the data warehouse, CRM, marketing tools, and more - and the sales teams don't have the tools to access and analyze this data to inform their sales strategy. Simply put, the traditional enterprise sales tech stack is broken. Sales teams spend an overwhelming amount of time digging through data and switching between various tools to do their job.

Pocus was founded to make data actionable for sales teams so they can work smarter.

With Pocus, sales teams can focus on adding value to their customers, instead of digging through data. As the first ever platform to combine product engagement data with customer demographic data, we are giving sales reps access to insights that have never been available before. With this unique data, we enable sales teams to convert free / self-serve users to large paid customer contracts more efficiently and effectively. Through analytics and automations, Pocus identifies top opportunities / power users, alerts sales reps of product usage changes, and recommends the next best action so that sales teams can close bigger deals faster.