Premama

Premama is a DTC focused, omni-channel business that leads the maternity wellness market by creating best-in-class supplements and provides a patented ovulation and pregnancy test device, as well as a licensed FDA approved at-home sperm test device, in a staged approach that takes a woman and her family from trying to conceive, through pregnancy, and postpartum.
Premama has sustained rapid growth with growing seven figure revenue, while continuing to emphasize a subscription approach to supporting all a family’s needs and building brand trust during the most important time in a families’ life. This gives Premama license to sell other products in the future and create product offerings that stay with a woman and her family for life.
Premama currently sells on their own website, via Amazon, at Target, Sprouts, Vitamin Shoppe and soon Whole Foods. Premama is hyper focused on serving the needs of moms and families as they embark on, and progress through, the maternity journey. Premama may expand their product line to include products outside of maternity wellness that women and families need in the future, as they plan to leverage the brand connection created via Premama with the primary household shopper in America – the new mom.