Prodigy

More than $1 trillion of cars are sold each year in the U.S., yet it consistently ranks as one of the worst consumer experiences in America.

Imagine if people loved buying cars as much as they love driving them?

With Prodigy, that dream is now a reality.

We're bringing the convenience of eCommerce to the $1.1 trillion dollar car sales industry.

Our industry first platform allows consumers to handle the entire car purchase from the comfort of their own homes.

Everything from trade-ins, upsells, extended warranties, to real time loans can be done in a matter of minutes, not hours.

We recently merged with Upstart, a leading AI leading platform, and are now better positioned than ever to deliver on our mission to create the world’s best car buying experience with cutting-edge auto-retail software.