retraced

What good is a good fit if other people and the planet must suffer for it? Empty values have no place in the future of fashion. The way we see it at retraced: No substance? No style. It’s time for an industry-wide wardrobe change.

We offer a blockchain-based, end-consumer–focused, supply chain transparency platform for fashion brands, enabling them to communicate the stories behind their products. Little is known about how our favorite clothing items are made, under what labor conditions, and how the process impacts the planet. Our transparency-as-a-service solution allows brands to showcase their sustainability and fairness practices in interactive ways, empowering consumers to make educated decisions about their purchases.

We all have work to do to make the fashion industry a little more responsible. We are tired of the industry's excuses. It's time to put transparency into action. Welcome to retraced!