Somnio Solutions

Digitally native audiences focus on speed and relevance. People have less time to learn and yet want to accomplish more. Consumers want video, case study and white paper-level content in a format that combines their effectiveness and extends their value. They need an interactive experience that moves beyond PDF limitations and that is optimized for mobile consumption. Driven by audience and consumer intelligence, we began developing a unique solution that enabled complex, in-depth content engagement beyond PDF limitations. In an HTML framework, the team developed a digital hub experience that provided the type of content found in white papers with interactive navigation tools, embedded videos, linked case studies and other connected digital content.