Ten Thousand

Less is more. It's a deceptively simple-sounding yet powerful philosophy. But when it comes to athletic apparel, nothing lives up to that ethos. It’s all more noise, more gimmicks, more waste. We’re taking a different approach.

What sets us apart from the rest of the market is our simplicity and focus. Starting from minimalist, functional design principles, we strive to create thoughtful performance essentials for committed athletes. Our goal is to simplify everything so you can do anything.