Tercept

Tercept is a performance data platform that helps marquee publishers like Futbol Sites/BolaVIP, Carousell, TSM Games, LaOpinion, ElDiario, 1Weather, Times Internet - Gaana, NDTV, DailyHunt, InMobi, FrontStory, SportsKeeda, Grupo OPSA, & eBay boost their ad revenues through user scoring, real-time pricing & automated optimization.

Tercept's Capabilities –
1. Tercept can track, ingest & crunch several terabytes of data for every publisher powering insights at the intersection of USERs X URLs X BIDs
2. Tercept’s ML algorithms score every individual user & ad request against 30+ behavioral & contextual variables to predict metrics like User Quality, CTR, Viewability, Conversion Rate (view-through/click-through), Post-click PVs & Pricing
3. Tercept powers several user-level use-cases across the publishers’ direct & programmatic businesses

Product Use Cases –
1. Performance Optimization: Algorithm driven automated optimization of direct campaigns (programmatic guaranteed deals, standard priority campaigns, brand buys) using 30+ variables delivering exceptional performance (CTR Prediction, Viewability Prediction, etc) on campaign goals.
2. Custom bid level & user level analytics: Bid level reports providing insights at the intersection of USERs X URLs X BIDs.
3. Unified Analytics: Automatic aggregation of all monetization data, analytics data and marketing data into a single dashboard with powerful visualization & charting capabilities. Analytics teams can setup data transformations & create custom reports that combine/map data across data sources.