Useful

We’re on a mission to bring companies closer to their customers. That’s why we’re building Useful—AI coaching and deal intelligence for sales managers and their teams. Useful listens to calls to provide feedback and insights about conversations with customers, enabling managers and reps to appreciate what works well, and understand the opportunities to work even better with customers.

We believe that behind every great player, is a great coach, and that great coaching helps people become the best version of themselves.

We’re starting with go-to-market teams in our pursuit of making people into superheroes in every customer-facing role. We’re growing rapidly with customers and already working closely with some of the fastest-growing companies in SaaS, including Zip, RudderStack, Embrace, Assembled, Vividly, and many more – and we’re just getting started!

Founded in 2022, we’re supported by leading investors including Spark Capital, Unusual Ventures, Comma Capital, and angel investors who were/are founders or executives of leading companies—including Apple, Meta, Stripe, Datadog, Notion, Robinhood, Klaviyo, Twilio, Toast, Asana, Braze, Hubspot, Plaid, Carta, Ramp, and more. The Useful team comprises talented individuals and startup veterans from top technology companies and universities.